Undercover Glamour celebrating diversity - Bury Free Press
16th Sep 2022
Catherine, our founder at Undercover Glamour catches up with Chris Morris at the Bury Free Press on how our business has developed over time and the products have become more inclusive and reaching more diversified markets.
Catherine Peck, our company founder with our Operations Director, Bethany Macaulay.
Catherine orginally set up Undercover Glamour in 2009 as she was passionate about sharing the beauty tricks of the trade from the modelling and the film industry that she was involved in as a model. The focus has always been helping women feel and look beautiful and feel great about themselves through advice and providing beauty enhancing products and lingerie accessories. Catherine wanted to share all the products she used as a model with others, this primarily started with providing hair extensions, wigs, hair pieces, breast enhancers, stick on bras and false eyelashes.
As a small business, we have been customer led with our innovation, and this led us to providing breast prostheses for women that have had mastectomies. We discovered that our breast forms were now and ever increasingly in great demand from crossdressers and transwomen. Beth, our Operations Director says, "the benefits of being a small business is that you can listen to your customers requests and then react quickly."
We heard from our customers the difficulty they had with finding breast forms and breast prostheses in darker skin tones so we decided we needed to do something about it and produced a more inclusive range. We also produce the stick on bras, nipple covers and body tape in darker skin tone options, and we continue to develop our product range based on our feedback from our customers. Our customer reach has been global through our worldwide reach via the website and through using the Amazon and Fruugo sales platforms.
You can read the full article in the Bury Free Press at, www.suffolknews.co.uk/bury-st-edmunds/news/beauty-experts-celebrate-diversity
