Chicken Fillets to Breast Forms - How the business has Evolved
22nd Apr 2026
When I started Undercover Glamour in March 2009, the business was all about glamour, going out, dressing up and having fun. I was busy modelling at the time, and I wanted to bring the tricks of the trade to you online – helping people feel confident, glamorous and ready for a night out.
In 2009, people were only just beginning to really trust buying products over the internet, particularly from smaller independent businesses. Undercover Glamour received a lot of press when we launched, which was all super exciting and we reached customers worldwide sending our products around the world.
It all started with chicken fillets
One of our first products was our chicken fillets and, amazingly, they are still one of our most popular products today!
Back then, the range was very much focused on helping women create the look they wanted, whether that was adding a little extra shape and cleavage under an outfit or simply giving yourself a confidence boost before heading out. It was all about long lucious hair, and if you were not naturally blessed with that, like me, we were here to help. 2009 was all about a slim waist, long hair, high heels and a decent sized bust!
Over the past 17 years, however, the business has changed considerably.
From chicken fillets to breast forms
As Undercover Glamour has grown, so has the range of products we offer. One of the biggest changes I've seen has been the increasing demand for breast forms and breast prostheses.
We've had customers from a wide range of backgrounds looking for ways to create a more feminine shape and feel more comfortable and confident in their clothing. In particular, I've seen a growing demand for breast prostheses from women who have had a mastectomy, and not to forget the growing want of breast forms from the crossdressing community and trans community.
For me, that's been one of the most rewarding parts of running Undercover Glamour. What started as a business centred around glamour and dressing up has evolved into something that can genuinely help people feel more confident in themselves and in the way they choose to present themselves.
In 2009 I was running Undercover Glamour alongside modelling work, which has developed in to now trying to juggle the business with stunt work.
Running Undercover Glamour has not always been easy. Alongside the business, I've continued with my work in modelling and stunt work, so there have certainly been times when juggling everything has been a challenge!
But looking back over the last 17 years, I'm incredibly grateful that I've been able to build a business that helps people feel confident in their clothes and look.
It's particularly rewarding when customers take the time to get in touch and tell us how a product has helped them. Those are the moments that remind me why I started the business in the first place. I also take a lot of strength from the beautiful women who have undergone a mastectomy. Hearing their stories, and hearing their strength and resilience always puts my own everyday stresses into perspective.
A small business with a real person at the end of the phone
One thing I'm particularly proud of about Undercover Glamour is that, despite how much the business has grown in terms of the products we offer, we're still a small independent business.
You can still pick up the phone and speak to us.
There's no need to navigate a maze of AI customer-service bots before getting an answer to a simple question. Sometimes you just want to talk to a real person who understands the products and can help you choose the right option.
I think that's something worth preserving in an increasingly automated online world.
17 years on…
When I look back to March 2009, it's amazing to see just how much Undercover Glamour has evolved.
What began with products such as our famous chicken fillets has grown into a much broader range, including breast forms, sports bra pads, bikini and bra pads, and breast enhancers for customers looking to create different shapes and silhouettes.
The internet has changed enormously. Customer expectations have changed. But the basic idea behind Undercover Glamour remains the same:
Helping you feel confident, glamorous and happy with the way you look.
And after 17 years, I'm still incredibly grateful to everyone who has supported the business, placed an order, recommended us to a friend, contacted us for advice or simply stopped by to have a look.
Here's to the next chapter of Undercover Glamour!
Thank you for being part of the journey.
Catherine, Company Founder